Netflix to launch an ad-supported plan in November 2022

Netflix is One of the most popular streaming platforms currently which promises to deliver a good quality streaming experience. More than 3600 movies and 1800 TV shows are currently on this Platform from which subscribed users can watch any content of their choice.

The users of Netflix were always more than its subscribers(all thanks to the shared IDs) it was going all well for Netflix until now. But in recent times, Netflix is facing a steep decline in its users i.e. first loss in subscribers in recent 10 years. Thus to cope with this user loss, Netflix is planning to launch an affordable ad-supported plan.

The new Netflix plan

Netflix is planning a lazy strategy i.e. ad-supported plan to regain momentum starting this November. This new Netflix plan targets to stop its user loss by being more affordable for a normal user much like its competitors. The new ad-based Netflix is known to cost $6.99 a month. The normal plan that goes without ads is still $9.99 a month.

The new ad-based plan ensures showing 15-30 seconds of ads before and after TV shows or movies while viewing them. That means Netflix might have around four to five minutes of ads during one hour of Netflix streaming.

This new plan will be available in 12 countries at first. It will roll out in Canada, France, the US, South Korea, Germany, Italy, the UK, Brazil, Japan, Mexico, Australia, and Spain.

Morgan Stanley, American multinational investment management and financial services company, predicts  $3bn from ads by 2026. PP  foresight analyst Paolo Pescatore said that “Netflix ad plan is a great move that will take Netflix in direct competition with free-to-air broadcasters”.

Time will decide if this step will help Netflix gain the user’s trust back or worsen their situation. After all, users can get rid of those annoying ads disturbing their viewing experience by buying the standard $9.99 plan that costs only 3$ more.

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